Welcome to New Orleans! On Wednesday, the Caesars Superdome was fitted with a 140-foot-long friendship bracelet in honor of Taylor Swift’s sold-out Eras Tour stop in Louisiana, which kicks off on Friday.
Workers were spotted using forklifts to hang the inflatable banners, which were made to look like a mix of alphabet beads and colorful pony beads. The double-stranded bracelets The Eras Tour.”
Massive, inflatable friendship bracelets were hung outside the Caesars Superdome ahead of her Eras Tour stop in Louisiana.X/@Caesars Dome The massive bracelets paid tribute to the Swiftie tradition of passing around homemade, beaded friendship bracelets which stemmed from a lyric in Swift’s song, “You’re On Your Own Kid.”
Abby Jones, a sales and marketing director, concocted the idea just one month before Swift, 34, arrived in the Big Easy.
After getting approval from the pop star’s team, Jones got in touch with Miami-based artist Shawn Kolodny, who is known for his large-scale inflatable designs.
Massive, inflatable friendship bracelets were hung outside the Caesars Superdome ahead of her Eras Tour stop in Louisiana.X/@Caesars Dome The massive bracelets paid tribute to the Swiftie tradition of passing around homemade, beaded friendship bracelets which stemmed from a lyric in Swift’s song, “You’re On Your Own Kid.”
Abby Jones, a sales and marketing director, concocted the idea just one month before Swift, 34, arrived in the Big Easy. After getting approval from the pop star’s team, Jones got in touch with Miami-based artist Shawn Kolodny, who is known for his large-scale inflatable designs.
Trading friendship bracelets is an Eras Tour tradition amongst Swifties. Getty Images Swift’s record-breaking tour began in March 2023, a few months after the release of her album “Midnights.”
On the record’s fifth track which is typically the singer’s most personal song – she sings, “Everything you lose is a step you take / So make the friendship bracelets, take the moment and taste it.”
Her fans took the lyrics literally and started making and trading friendship bracelets spelling out their favorite songs, albums and lyrics, causing as much as a 500% increase in sales at craft stores. The fan project quickly took on a life of its own and became synonymous with the “Fortnight” singer’s tour.
