Roger Federer welcomes ‘Challengers’ star Zendaya to the On apparel family

The A-lister is the newest brand ambassador for the sportswear company that sponsors Iga Swiatek and Ben Shelton.

Roger Federer, Iga Swiatek, Ben Shelton … Tashi Duncan? Challengers star Zendaya, who plays the latter starring role in the tennis-themed blockbuster, has signed on to be the newest brand ambassador for On apparel.

As a part of the deal, the actress will collaborate with On for design and creative campaigns, and to kick off the partnership, the A-lister starred in a short film entitled Dream Together that dropped on social media on Thursday.

 

 

Roger Federer welcomes 'Challengers' star Zendaya to the On apparel family | Tennis.com

Directed by artist and choreographer C Prinz, the visual demonstrates creative movement in action, one of On’s hallmark identities, while she speaks.

“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” she says in the clip. “I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”

Zendaya is known for her status as a fashion icon, having had global deals with luxury brands including Valentino, Louis Vuitton and Lancôme, and her signing represents the staying power of the “tenniscore” style she showcased during the blockbuster’s promotional tour. She wore On sneakers with an Alaïa dress during the press tour for Challengers, and Faist also wears them in the film.

Related articles

“I cried!!” – Chris Evert turns emotional over Coco Gauff making history by becoming Team USA flag-bearer at Paris Olympics 2024

Chris Evert had an emotional reaction to Coco Gauff being selected as the Team USA flag bearer for the Paris Olympics 2024. Gauff will create history as…

Badosa Details Untreatable Back Injury And Lists Sharapova As Off-Court Inspiration

Paula Badosa has opened up about her struggles with a chronic back injury and considers retired WTA star Maria Sharapova as her mentor outside tennis. Badosa is a former junior World No….

“Guaranteed fun, lots of laughs” – Aryna Sabalenka excited to partner Taylor Fritz for doubles as Belarusian eyes comeback on tour

Aryna Sabalenka, the Belarusian star known for her powerful play, is poised for a comeback after a string of injuries sidelined her from Wimbledon and the upcoming…

“Serena Williams was just not nice, she was mean to lot of people at Olympics” – When boxing champ Claressa Shields criticized American at Rio 2016

Two-time Olympic gold medalist Claressa Shields once accused Serena Williams of not being nice to her when they met at the 2016 Rio de Janeiro Olympics. Shields…

Top 5 amazing Andy Murray stats, No. 4: Seven or more career wins over each of the Big 3

He’s the only player EVER to defeat Roger Federer, Rafael Nadal and Novak Djokovic seven or more times each. On Tuesday, Andy Murray announced that the Paris…

Paula Badosa excited by the prospect of becoming a mother

Paula Badosa talks to the media Paula Badosa has admitted that the prospect of motherhood is something that excites her about the future. Badosa feels that being…