The A-lister is the newest brand ambassador for the sportswear company that sponsors Iga Swiatek and Ben Shelton.
Roger Federer, Iga Swiatek, Ben Shelton … Tashi Duncan? Challengers star Zendaya, who plays the latter starring role in the tennis-themed blockbuster, has signed on to be the newest brand ambassador for On apparel.
As a part of the deal, the actress will collaborate with On for design and creative campaigns, and to kick off the partnership, the A-lister starred in a short film entitled Dream Together that dropped on social media on Thursday.
Directed by artist and choreographer C Prinz, the visual demonstrates creative movement in action, one of On’s hallmark identities, while she speaks.
“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” she says in the clip. “I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”
Zendaya is known for her status as a fashion icon, having had global deals with luxury brands including Valentino, Louis Vuitton and Lancôme, and her signing represents the staying power of the “tenniscore” style she showcased during the blockbuster’s promotional tour. She wore On sneakers with an Alaïa dress during the press tour for Challengers, and Faist also wears them in the film.